Case Sudy: Easy Cookin

Easy Cookin’ was a fixture in the Boise Towne Square Mall for more than a decade, and relocated to an older strip mall. The store owners knew advertising and public relations would be critical to its success as it faced a new set of challenges – not the least of which was communicating to customers about the new location. The store had tried public relations and advertising activities on its own with limited or no success. Read more...

Case Study: Smashburger

Smashburger launched its first Idaho restaurant in July 2009 and opened a second location in Spring 2010. The restaurant steadily built a committed following in the Boise area, but opportunity remained at the time Jeannette Duwe of Duwe Public Relations was hired to lead local public relations initiatives in an endeavor to build public awareness and brand acceptance. Read more...

The University of Phoenix

The University of Phoenix wanted to continue to impress its commitment to the Treasure Valley through green initiatives (also reflected in the new LEED Gold campus building) and community relations, as well as increase awareness of its local presence.  Read more...